Planning Influence Campaigns • 29/04/2026 Polestar Centralized Its Creator Program Under One Global Agency. The Read For Every Auto and Travel Brand
Planning Influence Campaigns • 12/06/2025 Crafting the Ultimate Influence Campaign: Strategies that Resonate and Convert
Planning Influence Campaigns • 10/01/2025 Mastering Influencer Campaign Planning: Your Guide to Success
Planning Influence Campaigns • 08/07/2026 The Influencer RFP That Gets Results: What To Include, What To Cut, and How To Evaluate Agency Proposals Learn how to write an influencer marketing RFP template that serious creators and agencies actually answer, with clear objectives, realistic timelines, usage rights, and a simple scoring framework.
Planning Influence Campaigns • 19/06/2026 The AI Disclosure Dilemma: When Your Creator Uses ChatGPT for Scripts, Does the FTC Need To Know? Learn how AI is reshaping influencer marketing disclosure, what the FTC’s updated Endorsement Guides mean for creators and brands, and how to use contracts, checklists, and transparent workflows to turn AI compliance into a trust-building asset.
Planning Influence Campaigns • 18/06/2026 Usage Rights, Whitelisting, and Paid Amplification: The Post-Organic Playbook for Creator Content A strategic playbook for influencers on usage rights, whitelisting, and creator content paid amplification to turn organic posts into scalable, measurable media assets.
Influencer Earnings: Expectations vs. Reality • 17/06/2026 Platform Risk Insurance: How Mid-Tier Creators Are Diversifying Revenue Before the Next Algorithm Shock Learn how to build a creator platform diversification strategy that reduces algorithm risk, stabilizes revenue, and grows owned audiences without hurting engagement.
Planning Influence Campaigns • 12/06/2026 SaaS Brands Are Spending on B2B Creators Like Consumer Brands Spend on Instagram. Here Is the Playbook How B2B SaaS brands now spend on creators like consumer brands spend on Instagram, and the playbook influencers can use to turn that demand into long-term, high-ROI partnerships.
Planning Influence Campaigns • 29/05/2026 74% of Brands Plan To Increase Influencer Budgets. The Other 26% Might Be Right Most brands are increasing influencer marketing budgets, but only creators who can prove ROI, manage fraud risk and speak the language of CMOs will win. Learn how to align with the disciplined 26% of marketers, structure always-on programs and use key benchmarks to defend every euro of spend.
Planning Influence Campaigns • 25/05/2026 Cross-Platform Creator Orchestration: How To Coordinate One Influence Program Across TikTok, LinkedIn, Instagram, and YouTube Learn how to run an orchestrated cross-platform influencer campaign that reduces wasted spend, aligns TikTok, Instagram, YouTube, and LinkedIn around one narrative, and uses clear briefs and KPIs to prove business impact.
Planning Influence Campaigns • 03/05/2026 The Case Against Quarterly Campaigns: Why Always-On Beats Activation Theater Every Time Always-on influencer marketing turns creators into strategic partners, replacing spiky campaigns with compounding, full-funnel impact for B2B brands and audiences. by Béatrice Nguyen
Planning Influence Campaigns • 23/04/2026 Stop Casting By Follower Count. Here Is What Actually Predicts Campaign Performance Learn how to upgrade B2B influencer casting on LinkedIn by moving beyond follower counts toward audience role match, topical authority, and CFO-ready scorecards that prove pipeline impact. by Béatrice Nguyen
Planning Influence Campaigns • 24/04/2026 The Creator Brief That Actually Ships: Structure, KPIs, and the Brand-Safety Clauses Most Agencies Forget A practical creator brief template for influencers to protect their time, clarify campaigns, and negotiate better terms with brands and agencies. by Lionel Cours-Darne
How To Budget a B2B Influencer Program in 2026 Without Overpaying or Losing Your Best Creators Understanding the Influencer Business Model • 22/04/2026 How To Budget a B2B Influencer Program in 2026 Without Overpaying or Losing Your Best Creators Practical influencer pricing guide for 2026: learn how to build a defensible rate card, calculate CPM-based fees, price usage rights and exclusivity, and sell B2B influencer campaigns to CMOs and CFOs. by Sylvain Leblanc-Savary
What Is an Influencer? • 15/03/2026 How a strategic media list turns influencers into trusted news sources Learn how a strategic media list helps influencers build authority, manage media contacts, and align press releases with audience expectations for lasting impact. by Hélène Lachapelle
Planning Influence Campaigns • 14/03/2026 Building an SEO roadmap strategy that amplifies your influence A practical SEO roadmap strategy for influencers to turn social reach into sustainable organic traffic, stronger authority, and long term business growth. by Loïc Vallée-Chase
Planning Influence Campaigns • 26/12/2025 How to maximize your impact with partnered projects on social media Explore effective strategies for influencers to leverage partnered projects on social media, including collaboration tips, brand alignment, and measuring success. by Lionel Cours-Darne
Planning Influence Campaigns • 25/12/2025 How account mapping can elevate your influence strategy on social media Explore how account mapping helps social media influencers build stronger networks, target collaborations, and boost their online presence. Learn practical tips for using account mapping to grow your influence. by Hélène Lachapelle
Planning Influence Campaigns • 16/09/2025 Enhancing Your Strategy with Comprehensive Digital Marketing Audits Explore how digital marketing audit services can elevate your social media influence strategy and address unique challenges. by Emmanuel Ducloud
Planning Influence Campaigns • 14/09/2025 Crafting an Effective Marketing Plan for Your Digital Agency Explore strategies to create a compelling marketing plan for your digital agency, tailored to enhance social media influence. by Antoine Terrier
Planning Influence Campaigns • 02/07/2025 Maximizing Your Reach: Strategic Platform Investment for Influencers Explore the nuances of platform investment and how influencers can strategically choose and leverage social media platforms to enhance their reach and engagement. by Marie-Lou Picard
Planning Influence Campaigns • 21/06/2025 Mastering the Art of Finding Opportunities in Social Media Influence Explore the intricacies of deal sourcing in the world of social media influence and learn how influencers can navigate this complex landscape to find lucrative opportunities. by Béatrice Nguyen
Planning Influence Campaigns • 04/03/2025 Harnessing the Art of Storytelling: A Blueprint for Influencer Triumph in Social Campaigns Delve into the art of crafting compelling narratives with our expert guidance on storytelling strategies for influencers to elevate their social media campaigns and captivate audiences. by Antoine Terrier
