Creating Engaging Content • 12/06/2025 Elevate Your Influence: Crafting Content that Resonates and Ranks
Freelancing as an Influencer • 27/05/2026 The Creator Contract Playbook: Usage Rights, Exclusivity Clauses, and the Revenue You Leave on the Table Learn how to negotiate creator contracts like a pro. This guide covers usage rights, whitelisting, exclusivity, red flag clauses, and the five terms that actually determine your real revenue from brand deals.
Planning Influence Campaigns • 29/05/2026 74% of Brands Plan To Increase Influencer Budgets. The Other 26% Might Be Right Most brands are increasing influencer marketing budgets, but only creators who can prove ROI, manage fraud risk and speak the language of CMOs will win. Learn how to align with the disciplined 26% of marketers, structure always-on programs and use key benchmarks to defend every euro of spend.
Planning Influence Campaigns • 25/05/2026 Cross-Platform Creator Orchestration: How To Coordinate One Influence Program Across TikTok, LinkedIn, Instagram, and YouTube Learn how to run an orchestrated cross-platform influencer campaign that reduces wasted spend, aligns TikTok, Instagram, YouTube, and LinkedIn around one narrative, and uses clear briefs and KPIs to prove business impact.
Collaborating with Influencers • 20/05/2026 Target Rebuilt Its Creator Program From Scratch: Inside Club Target and the LTK Ambassador Model Target’s new creator program replaces its flat affiliate model with Club Target and Target Ambassadors, powered by LTK, to turn social content into always-on commerce with performance-based commissions.
Managing Influencer Relationships • 18/05/2026 63% of Creator Deals End After One Post: What the Brand Deals Report Means for Your Program Design Influencer brand deal retention is emerging as a core performance metric for creators. Explore data from 316,392 sponsored posts, platform retention benchmarks, and practical tactics to turn one-off influencer campaigns into long-term, high-retention brand partnerships.
Planning Influence Campaigns • 03/05/2026 The Case Against Quarterly Campaigns: Why Always-On Beats Activation Theater Every Time Always-on influencer marketing turns creators into strategic partners, replacing spiky campaigns with compounding, full-funnel impact for B2B brands and audiences. by Béatrice Nguyen
Planning Influence Campaigns • 29/04/2026 Polestar Centralized Its Creator Program Under One Global Agency. The Read For Every Auto and Travel Brand Polestar’s centralized global influencer marketing program with Pulse Advertising shows how premium brands are consolidating creator campaigns across markets, and what this shift means for agencies, influencers, and future RFPs. by Fleur Benamou
Managing Influencer Relationships • 28/04/2026 Building an Always-On B2B Creator Roster: Sourcing, Ranking, and the Retainer Math Most Teams Get Wrong Learn how to build a B2B creator roster on LinkedIn that behaves like a media portfolio, with sourcing, ranking, retainers, and tooling for measurable pipeline impact. by Sylvain Leblanc-Savary
Planning Influence Campaigns • 23/04/2026 Stop Casting By Follower Count. Here Is What Actually Predicts Campaign Performance Learn how to upgrade B2B influencer casting on LinkedIn by moving beyond follower counts toward audience role match, topical authority, and CFO-ready scorecards that prove pipeline impact. by Béatrice Nguyen
Planning Influence Campaigns • 24/04/2026 The Creator Brief That Actually Ships: Structure, KPIs, and the Brand-Safety Clauses Most Agencies Forget A practical creator brief template for influencers to protect their time, clarify campaigns, and negotiate better terms with brands and agencies. by Lionel Cours-Darne
How To Budget a B2B Influencer Program in 2026 Without Overpaying or Losing Your Best Creators Understanding the Influencer Business Model • 22/04/2026 How To Budget a B2B Influencer Program in 2026 Without Overpaying or Losing Your Best Creators Practical influencer pricing guide for 2026: learn how to build a defensible rate card, calculate CPM-based fees, price usage rights and exclusivity, and sell B2B influencer campaigns to CMOs and CFOs. by Sylvain Leblanc-Savary
Collaborating with Influencers • 20/04/2026 Target Just Killed Its Creator Affiliate Program. The Commission Model Is Next Learn how Target’s shift from a commission-based creator program to gamified challenges affects influencer earnings, why flat affiliate commissions are under pressure, and how creators can adapt with diversified, data-driven collaboration strategies. by Béatrice Nguyen
Campaign Analysis and Optimization • 20/03/2026 Optimizing influencer marketing strategies for sustainable growth and real impact Actionable playbook for influencers on optimizing influencer marketing strategies, aligning campaigns with business goals, and building long term brand partnerships. by Cécile Delaunay
What Is an Influencer? • 15/03/2026 How a strategic media list turns influencers into trusted news sources Learn how a strategic media list helps influencers build authority, manage media contacts, and align press releases with audience expectations for lasting impact. by Hélène Lachapelle
Planning Influence Campaigns • 14/03/2026 Building an SEO roadmap strategy that amplifies your influence A practical SEO roadmap strategy for influencers to turn social reach into sustainable organic traffic, stronger authority, and long term business growth. by Loïc Vallée-Chase
Creating Engaging Content • 24/02/2026 How influencers can master Google Ads B2B for predictable growth Learn how influencers can use Google Ads B2B, search intent, and data driven funnels to drive predictable lead generation and negotiate stronger brand partnerships. by Hélène Lachapelle
Collaborating with Influencers • 01/01/2026 Mastering the art of negotiation with influencers: strategies for successful collaborations Learn how to negotiate with influencers effectively. Explore practical strategies, communication tips, and common pitfalls to build strong influencer partnerships in the world of social media influence. by Emmanuel Ducloud
Creating Engaging Content • 28/12/2025 How adwords intelligence can boost your social media influence Explore how adwords intelligence empowers influencers to refine their social media strategies, target the right audience, and maximize campaign performance. Practical tips and insights for influencers looking to leverage adwords data. by Sylvain Leblanc-Savary
Creating Engaging Content • 28/12/2025 How partner linking can boost your influence on social media Explore how partner linking can help social media influencers grow their audience, build credibility, and create lasting collaborations. Learn practical strategies for effective partner linking in the influencer world. by Emmanuel Ducloud
Collaborating with Influencers • 27/12/2025 How integration partners in Lexington, MA are shaping influencer collaborations Explore how integration partners in Lexington, MA are transforming the way influencers collaborate, streamline campaigns, and build authentic connections in the digital space. by Béatrice Nguyen
