Planning Influence Campaigns • 29/04/2026 Polestar Centralized Its Creator Program Under One Global Agency. The Read For Every Auto and Travel Brand
Collaborating with Influencers • 12/06/2025 Mastering Micro-Influencer Partnerships: Strategic Alliances for Authentic Engagement
Planning Influence Campaigns • 08/07/2026 The Influencer RFP That Gets Results: What To Include, What To Cut, and How To Evaluate Agency Proposals Learn how to write an influencer marketing RFP template that serious creators and agencies actually answer, with clear objectives, realistic timelines, usage rights, and a simple scoring framework.
Planning Influence Campaigns • 19/06/2026 The AI Disclosure Dilemma: When Your Creator Uses ChatGPT for Scripts, Does the FTC Need To Know? Learn how AI is reshaping influencer marketing disclosure, what the FTC’s updated Endorsement Guides mean for creators and brands, and how to use contracts, checklists, and transparent workflows to turn AI compliance into a trust-building asset.
Planning Influence Campaigns • 18/06/2026 Usage Rights, Whitelisting, and Paid Amplification: The Post-Organic Playbook for Creator Content A strategic playbook for influencers on usage rights, whitelisting, and creator content paid amplification to turn organic posts into scalable, measurable media assets.
Managing Influencer Relationships • 16/06/2026 The Creator Exclusivity Trap: When Category Lock-Ups Cost More Than They Protect How to treat an influencer exclusivity clause as a business decision, price category lock-ups, and avoid long-term restrictions that quietly cap your creator revenue.
Managing Influencer Relationships • 16/06/2026 The FTC Made Agencies Co-Liable for Creator Disclosure Failures. Here Is What Your Compliance Workflow Should Look Like Agencies are now co-liable with creators for FTC disclosure failures. Learn the compliance workflow, AI rules, and joint-liability tactics influencers need to stay protected.
Influencer Earnings: Expectations vs. Reality • 17/06/2026 Platform Risk Insurance: How Mid-Tier Creators Are Diversifying Revenue Before the Next Algorithm Shock Learn how to build a creator platform diversification strategy that reduces algorithm risk, stabilizes revenue, and grows owned audiences without hurting engagement.
Planning Influence Campaigns • 12/06/2026 SaaS Brands Are Spending on B2B Creators Like Consumer Brands Spend on Instagram. Here Is the Playbook How B2B SaaS brands now spend on creators like consumer brands spend on Instagram, and the playbook influencers can use to turn that demand into long-term, high-ROI partnerships.
Freelancing as an Influencer • 27/05/2026 The Creator Contract Playbook: Usage Rights, Exclusivity Clauses, and the Revenue You Leave on the Table Learn how to negotiate creator contracts like a pro. This guide covers usage rights, whitelisting, exclusivity, red flag clauses, and the five terms that actually determine your real revenue from brand deals.
Planning Influence Campaigns • 29/05/2026 74% of Brands Plan To Increase Influencer Budgets. The Other 26% Might Be Right Most brands are increasing influencer marketing budgets, but only creators who can prove ROI, manage fraud risk and speak the language of CMOs will win. Learn how to align with the disciplined 26% of marketers, structure always-on programs and use key benchmarks to defend every euro of spend.
Planning Influence Campaigns • 25/05/2026 Cross-Platform Creator Orchestration: How To Coordinate One Influence Program Across TikTok, LinkedIn, Instagram, and YouTube Learn how to run an orchestrated cross-platform influencer campaign that reduces wasted spend, aligns TikTok, Instagram, YouTube, and LinkedIn around one narrative, and uses clear briefs and KPIs to prove business impact.
Collaborating with Influencers • 20/05/2026 Target Rebuilt Its Creator Program From Scratch: Inside Club Target and the LTK Ambassador Model Target’s new creator program replaces its flat affiliate model with Club Target and Target Ambassadors, powered by LTK, to turn social content into always-on commerce with performance-based commissions.
Managing Influencer Relationships • 18/05/2026 63% of Creator Deals End After One Post: What the Brand Deals Report Means for Your Program Design Influencer brand deal retention is emerging as a core performance metric for creators. Explore data from 316,392 sponsored posts, platform retention benchmarks, and practical tactics to turn one-off influencer campaigns into long-term, high-retention brand partnerships.
Planning Influence Campaigns • 03/05/2026 The Case Against Quarterly Campaigns: Why Always-On Beats Activation Theater Every Time Always-on influencer marketing turns creators into strategic partners, replacing spiky campaigns with compounding, full-funnel impact for B2B brands and audiences. by Béatrice Nguyen
Managing Influencer Relationships • 28/04/2026 Building an Always-On B2B Creator Roster: Sourcing, Ranking, and the Retainer Math Most Teams Get Wrong Learn how to build a B2B creator roster on LinkedIn that behaves like a media portfolio, with sourcing, ranking, retainers, and tooling for measurable pipeline impact. by Sylvain Leblanc-Savary
Planning Influence Campaigns • 23/04/2026 Stop Casting By Follower Count. Here Is What Actually Predicts Campaign Performance Learn how to upgrade B2B influencer casting on LinkedIn by moving beyond follower counts toward audience role match, topical authority, and CFO-ready scorecards that prove pipeline impact. by Béatrice Nguyen
Planning Influence Campaigns • 24/04/2026 The Creator Brief That Actually Ships: Structure, KPIs, and the Brand-Safety Clauses Most Agencies Forget A practical creator brief template for influencers to protect their time, clarify campaigns, and negotiate better terms with brands and agencies. by Lionel Cours-Darne
How To Budget a B2B Influencer Program in 2026 Without Overpaying or Losing Your Best Creators Understanding the Influencer Business Model • 22/04/2026 How To Budget a B2B Influencer Program in 2026 Without Overpaying or Losing Your Best Creators Practical influencer pricing guide for 2026: learn how to build a defensible rate card, calculate CPM-based fees, price usage rights and exclusivity, and sell B2B influencer campaigns to CMOs and CFOs. by Sylvain Leblanc-Savary
Collaborating with Influencers • 20/04/2026 Target Just Killed Its Creator Affiliate Program. The Commission Model Is Next Learn how Target’s shift from a commission-based creator program to gamified challenges affects influencer earnings, why flat affiliate commissions are under pressure, and how creators can adapt with diversified, data-driven collaboration strategies. by Béatrice Nguyen
Campaign Analysis and Optimization • 20/03/2026 Optimizing influencer marketing strategies for sustainable growth and real impact Actionable playbook for influencers on optimizing influencer marketing strategies, aligning campaigns with business goals, and building long term brand partnerships. by Cécile Delaunay
What Is an Influencer? • 15/03/2026 How a strategic media list turns influencers into trusted news sources Learn how a strategic media list helps influencers build authority, manage media contacts, and align press releases with audience expectations for lasting impact. by Hélène Lachapelle
