Where influence shapes social media

LinkedIn: Influence in the B2B Sector

29/04/2026

Polestar Centralized Its Creator Program Under One Global Agency. The Read For Every Auto and Travel Brand

Polestar’s centralized global influencer marketing program with Pulse Advertising shows how premium brands are consolidating creator campaigns across markets, and what this shift means for agencies, influencers, and future RFPs.

by Fleur Benamou

LinkedIn Influencer Strategy For B2B: Sourcing, Briefing, and Amplifying Executive Voices Without Making It Look Sponsored

12/05/2026

LinkedIn Influencer Strategy For B2B: Sourcing, Briefing, and Amplifying Executive Voices Without Making It Look Sponsored

Learn how to design a LinkedIn influencer strategy for B2B that compounds into pipeline, with sourcing tactics, brief templates, KPI mapping and ethical guidelines for high trust thought leadership.

The Case Against Quarterly Campaigns: Why Always-On Beats Activation Theater Every Time

03/05/2026

The Case Against Quarterly Campaigns: Why Always-On Beats Activation Theater Every Time

Always-on influencer marketing turns creators into strategic partners, replacing spiky campaigns with compounding, full-funnel impact for B2B brands and audiences.

Instagram: Tactics and Strategies

$Instagram Shipped Native Affiliate Links. The Creator-Commerce Math Just Changed Overnight$

27/04/2026

Instagram Shipped Native Affiliate Links. The Creator-Commerce Math Just Changed Overnight

Instagram’s native affiliate links are reshaping creator commerce, repricing sponsored posts, and challenging external networks. Here is what pro influencers must do next.

How relationship mapping software turns your social graph into real influence power

Measuring Success and ROI in Influence

10/07/2026

How relationship mapping software turns your social graph into real influence power

Discover how relationship mapping software helps influencers identify real decision makers, visualize complex networks, and turn relationship intelligence into better collaborations, faster sales cycles, and higher value brand partnerships.

by Marie-Lou Picard

Influencer Marketing Benchmarks 2026: CPM, Engagement, and Share Of Voice By Creator Tier

Managing Influencer Relationships

08/05/2026

Influencer Marketing Benchmarks 2026: CPM, Engagement, and Share Of Voice By Creator Tier

Data‑driven influencer marketing benchmarks for 2026: tier‑based CPM, CPE and engagement rate ranges, platform‑specific ROI, and practical guidance for creators on pricing, negotiations and proving ROI to brands.

$Building an Always-On B2B Creator Roster: Sourcing, Ranking, and the Retainer Math Most Teams Get Wrong$

28/04/2026

Building an Always-On B2B Creator Roster: Sourcing, Ranking, and the Retainer Math Most Teams Get Wrong

Learn how to build a B2B creator roster on LinkedIn that behaves like a media portfolio, with sourcing, ranking, retainers, and tooling for measurable pipeline impact.

Influencer Earnings: Expectations vs. Reality

The 2026 Creator Economy Report: Numbers Professional Creators Can Actually Use To Price Their Work

06/05/2026

The 2026 Creator Economy Report: Numbers Professional Creators Can Actually Use To Price Their Work

Learn how to turn any creator economy report into a practical pricing tool, with operator-grade metrics, regional CPM context, and benchmarks you can plug directly into your rate card.

Building Your Brand and Audience

Why every serious influencer needs a chief growth officer mindset

04/07/2026

Why every serious influencer needs a chief growth officer mindset

Learn how influencers can adopt a chief growth officer mindset, design a real growth strategy, diversify revenue, and build a lean team to scale their creator business sustainably.

by Emmanuel Ducloud

24/04/2026

The Creator Brief That Actually Ships: Structure, KPIs, and the Brand-Safety Clauses Most Agencies Forget

A practical creator brief template for influencers to protect their time, clarify campaigns, and negotiate better terms with brands and agencies.

by Lionel Cours-Darne

Stop Casting By Follower Count. Here Is What Actually Predicts Campaign Performance

23/04/2026

Stop Casting By Follower Count. Here Is What Actually Predicts Campaign Performance

Learn how to upgrade B2B influencer casting on LinkedIn by moving beyond follower counts toward audience role match, topical authority, and CFO-ready scorecards that prove pipeline impact.

Evolving Landscape of Influence

Humanz Bought Ubiquitous and Bambassadors. Here Is What Creator-Tech Consolidation Means For Your Stack

Collaborating with Influencers

21/04/2026

Humanz Bought Ubiquitous and Bambassadors. Here Is What Creator-Tech Consolidation Means For Your Stack

Humanz’s $15M acquisition of Ubiquitous and Bambassadors highlights accelerating consolidation in influencer marketing. Learn how AI-native platforms use creator CRM data, how fees and take rates shift post-acquisition, and what agencies and creators should negotiate to protect data, pricing power and long-term leverage.

by Fleur Benamou

Target Just Killed Its Creator Affiliate Program. The Commission Model Is Next

20/04/2026

Target Just Killed Its Creator Affiliate Program. The Commission Model Is Next

Learn how Target’s shift from a commission-based creator program to gamified challenges affects influencer earnings, why flat affiliate commissions are under pressure, and how creators can adapt with diversified, data-driven collaboration strategies.

Measuring Success and ROI in Influence

Influencer Marketing ROI: A CFO-Ready Measurement Framework You Can Ship This Quarter

03/05/2026

Influencer Marketing ROI: A CFO-Ready Measurement Framework You Can Ship This Quarter

Learn how professional influencers can turn influencer marketing ROI into a CFO ready growth engine with clear metrics, attribution, and board level reporting.

How To Budget a B2B Influencer Program in 2026 Without Overpaying or Losing Your Best Creators

Understanding the Influencer Business Model

22/04/2026

How To Budget a B2B Influencer Program in 2026 Without Overpaying or Losing Your Best Creators

Practical influencer pricing guide for 2026: learn how to build a defensible rate card, calculate CPM-based fees, price usage rights and exclusivity, and sell B2B influencer campaigns to CMOs and CFOs.

How strategic public relations measurement elevates influencer authority

14/04/2026

How strategic public relations measurement elevates influencer authority

Learn how strategic public relations measurement helps influencers prove impact, negotiate stronger brand deals, and build long term authority with data driven reporting.

by Fleur Benamou

How to choose the best software for sourcing TikTok influencers efficiently

11/04/2026

How to choose the best software for sourcing TikTok influencers efficiently

Learn how to choose the best software for sourcing TikTok influencers, optimize discovery, and use data driven tools to secure stronger brand partnerships.

by Antoine Terrier

How technology influencers turn social platforms into engines of authority and growth

10/04/2026

How technology influencers turn social platforms into engines of authority and growth

Professional analysis for technology influencers on building authority, trust, and growth across social media, from Instagram and YouTube to email and direct channels.

by Emmanuel Ducloud

How a corporate communications strategy turns influencers into trusted business partners

What Is an Influencer?